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The storytelling of Milano Unica July 2019

The images and videos of the 29th edition

Milano Unica is confirmed as a point of reference for textiles and accessories of the fashion apparel industry. Three exhibition days with a host of proposals and initiatives, shared with exhibitors, buyers, journalists and students, pursuing objectives of innovation and sustainability, all in the sign of quality and style.

The edition dedicated to the Autumn/Winter 2020-21 collections showed positive results in terms of participation and interest, with good appreciation by Italian and foreign buyers and satisfaction by exhibitor companies for the contacts made.  


View the videos and the photo gallery of the just ended 29th edition of Milano Unica here. 




MU Opening Ceremony


The Opening Ceremony held on July 9 focused on Digital Transformation and Sustainable Innovation, two increasingly relevant themes for the sector.

In addition to Ercole Botto Poala, President of Milano Unica, numerous speakers provided their contributions, concentrating their speeches on the evolution of the two themes indicated above.   David Pambianco moderated the event, which saw the participation of Carlo Capasa, President of the Italian Chamber of Fashion; Roberto Luongo, General Director of the Italian Trade Agency; Nazzareno Mengoni, Co-Founder & Partner of Startupbootcamp Italia; Alberto Paccanelli, President of Euratex; Marino Vago, President of  Sistema Moda Italia, and Edoardo Zegna, Head of content and innovation for Ermenegildo Zegna Group.



e-MilanoUnica marketplace


e-MilanoUnica marketplace, the exclusive B2B info-commerce service developed by Milano Unica and dedicated to professionals in the high-end textile and accessories sector, is one of the new initiatives. The digital platform, which presents the best of the collections of exhibitor companies, attracted great interest, offering companies and buyers an exclusive context for establishing contacts and networking, extending year round the opportunities offered by the physical trade show to the digital world. The new edition of the marketplace is now online with more than 150 participating companies.


MU Sustainable Innovation


Particular appreciation was also expressed for other content proposals, such as the MU Sustainable Innovation project. The new concept -"FancyGreen, EverGreen" – highlights the relationship between sustainability and fashion trends, with a view to overcoming the commonplace that sustainable garments cannot also be beautiful and trendy.


MU Tendenze


The July edition presented MU Tendenze. “Ecorotica” proposed inspirations and suggestions derived from three universes: Ecorotic Drama, Ecorotic Circus and Ecorotic Eden, where the individual sphere of hedonism finds points of contact with the universal need for sustainability and respect for our planet.


MU Tendenze - Ecorotic Eden


MU Tendenze - Ecorotic Drama


MU Tendenze - Ecorotic Circus


MU Sintesi


The MU Sintesi areas testified, as in every season, to the ongoing commitment of Milano Unica to increasing the visibility of exhibitor companies, by offering visitors the possibility to capture at one glance the very best of the textile and accessory proposals presented during the trade show.



MU Special Areas


This edition too, showcased the excellence of products derived from the Orient, presented by the Japan Observatory and the Korea Observatory, along with Origin Passion and Beliefs, the exclusive trade show designed to allow Italian manufacturing companies specialized in sub-contracting and quality services to meet international fashion brands.


Japan Observatory


Korea Observatory


Origin Passion and Beliefs



MU Special Contents


All content projects and the areas develop from collaborations with partners and sponsors, which contribute, as always, to enriching the offering provided in the trade show. These include:  Linen Dream Lab by Celc, the area dedicated to the discovery of linen; Woolmark, dedicated to the most innovative and cutting-edge wool fabrics; SMI - Sistema Moda Italia, the largest organization representing Textile and Apparel producers operating in the Western market; the   Italian Ministry of Economic Development, General Directorship for the fight against Counterfeiting, present for the first time at Milano Unica in order to promote industrial and intellectual property rights and protection; the Milan Politecnico, with an exclusive project entitled “Fashion and Uniforms: historical inspirations and more” and Banca Sella, with a space dedicated to the new “Digital Innovation Program” training course.


MU Special Contents


MU Summer Event


After Apulia, Campania and the Piedmont region, the journey into Made In Italy excellence through the Italian regions continues with Tuscany.

The exclusive event of July 9 highlighted the excellences of the Tuscany region, unveiling its art, tastes and traditions. The occasion also celebrated the 40th anniversary of Pratotrade, an engine of business development and creativity for the Prato textiles district.





Milano Unica thanks all participants in the 29th edition.

Milano Unica also warmly thanks the partners and the sponsors for their precious contribution to the trade show:  

The Italian Ministry of Economic Development

Italian Trade Agency

The Municipality of Milan

Sistema Moda Italia

Banca Sella

The technical sponsors: Caffè Toraldo and Lauretana 


The next appointment is Shanghai, September 25, 26, 27, 2019.


The 30th edition of Milano Unica will be held at Rho Fieramilano on February 4, 5, 6, 2020.