Who we are


All about Milano Unica

Conceived, organized and driven by entrepreneurs, Milano Unica offers international visibility to the world of textiles in a highly qualified context, in line with the quality of its products.


Tailor made to suit customer needs, selective and focused on details, Milano Unica wants to be home. Home to all the professionals of the fashion world, who feel that they belong to a highly professional environment, showcasing Italian style both in hospitality and taste.


The ideal place in which to offer the best products in the world’s top end fashion market. The decision to bring forward the September appointment to July responds to the changes of the world of fashion, transforming the exhibition in the most future-oriented event dedicated to textiles.


It was first organized in 2005, resulting from the merger of five separate trade shows which contributed to the international success of Made-in- Italy and Made-in- Europe textiles: Ideabiella, Ideacomo, Moda In, Shirt Avenue and Pratotrade. In the single context provided by Milano Unica, Ideabiella, Moda In and Shirt Avenue maintain their own identity, playing a central role in representing the textile excellence to the world.


Board of Presidents

Milano Unica’s board is composed of the Past Presidents, Presidents and Vice-Presidents of the three partnering exhibitions:

President: Simone Canclini

Vice-President: Alberto Ielmini

Ideabiella: Alessandro Barberis Canonico, Ercole Botto Poala

Moda In: Alberto Ielmini, Antonella Martinetto

Shirt Avenue: Simone Canclini, Stefano Albini

Past Presidents: Paolo Zegna, Pier Luigi Loro Piana, Ercole Botto Poala, Alessandro Barberis Canonico


General Manager: Massimo Mosiello



"About us” would be incomplete without listing the actual champions of the fair: the exhibitors.

Browse the Milano Unica exhibitor list


The success of the event is also possible thanks to partners and sponsors. Entrepreneurs and Institutions together: a precious and fruitful synergy and the common goal to promote the Made in Italy textiles and accessories worldwide


Italian Ministry for Economic Development

Italian Trade Agency – ICE

Milan Town Council

Sistema Moda Italia – Federazione Tessile e Moda

In collaboration with:

Banca Sella



Milano Unica Secretariat
Tel. +39-02- 66101105
Fax +39-02- 66111335
E-mail info@milanounica.it