Discover the new Video Tendenze Area

An immersive installation showcasing the S/S 25 Tendenze

To enrich the visitor experience, the 38th edition of Milano Unica presents a new area dedicated to the MU Tendenze Sostenibilità project, in addition to the main area in Hall 8.


The new Video Tendenze Area will welcome visitors at the entrance to Hall 20, with an immersive installation that will provide an unprecedented sensory experience, allowing visitors to physically step into the scene of the MU Spring/Summer 2025 Tendenze themes.


Visitors will enjoy an interactive experience in the world of the Tendenze with 360° projections, animated images, and emotional videos. The staged elements, the images of the fabrics, textures, weaves, colors, patterns, and prints, will transform into evocative worlds with visual characteristics inspired by the fashion collections.


The interactive installation will enable visitors to experience personally the Tendenze using technology to project their silhouette within the installation.


The new Video Tendenze Area in Hall 20 will be connected via digital streaming with the MU Tendenze Sostenibilità Area in Hall 8, allowing visitors to view the areas dedicated to the 3 Tendenze themes and their inspirations.