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A storytelling of the 30th Edition of Milano Unica

Enjoy viewing the trade show again through videos and images

30th edition of Milano Unica 


The 30th edition of Milano Unica closed on February 6, 2020 with a positive balance, once again confirming its status as the point of reference in the high-end textiles and accessories industry. Attendance, including exhibitor companies, buyers, journalists and students, recorded good results.

The proposals for the Spring/Summer 2021 collections were at the center of the three-day event, along with the newly introduced concept of Sustainable Creativity.

Enjoy viewing the trade show again through the entire storytelling, videos and photo galleries.

View the Video Story


Opening Ceremony


The Opening Ceremony officially inaugurated the trade show with the welcoming speech by the President Ercole Botto Poala, followed by the contributions of the other speakers: Maestro Michelangelo Pistoletto, Artist; Marino Vago, President of Sistema Moda Italia; Carlo Maria Ferro, President of the Italian Trade Agency, and Ivan Scalfarotto, Undersecretary of State at the Italian Ministry of Foreign Affairs and International Cooperation.

During the Ceremony, the most significant milestones in the history of Milano Unica were retraced, underscoring - above all - the commitment to a sustainable supply chain that grows alongside style and quality.

At the end of morning ceremony, Ercole Botto Poala announced the name of the next President of Milano Unica: Alessandro Barberis Canonico.



e-MilanoUnica marketplace


The new edition of e-MilanoUnica, the digital marketplace high end textiles and accessories for fashion apparel, went online February 7, the day after the end of the event, with the participation of 168 companies and a total of 2,500 products for the S/S 2021 season.

Companies and buyers have once again confirmed their interest in the digital trade show, recognizing the opportunity it provides to benefit from an exclusive context of business relationships throughout the year.


MU Tendenze e Sostenibilità


One of the main novelties of the 30th Edition of Milano Unica was the integration of the Areas dedicated to Sustainability and Tendenze to highlight the paradigm shift pursued by the trade show.

The concept of Sustainable Creativity emphasizes the essential link between creativity and environmental commitment. The new space showcased the sustainable samples developed by the participating companies in the context of the three themes of the S/S 2021 Tendenze in a single immersive setting.

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Tropical Rave in Mexico City


Indian Chill Out in L.A.


British Clubbing in Papua


Creatività Sostenibile


Startup Textile Connection & Innovation Area


The 30th edition of Milano Unica also focused on the need for innovation, urgently felt across the entire industry. The new Startup Textile Connection & Innovation Area was presented, including the projects and initiatives of Fondazione del Tessile Italiano in partnership with Startupbootcamp FashionTech and TexClubTec.

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MU Synthesis Areas


The MU Synthesis Areas provide exhibitor companies with an opportunity to present themselves through iconic multisensory visuals and visitors with the possibility to view the best proposals in a single area.

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MU Special Areas


In February 2020 the Japan Observatory and the Korea Observatory once again confirmed their status as a privileged observation point on the collections developed by Oriental producers. In this edition, a few companies participating in the Observatories have joined e-MilanoUnica marketplace, presenting their collections also online through the Milano Unica digital trade show.

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MU Special Contents


As usual, the trade show has been enriched with the following theme-based areas: MU Info & Style, dedicated to business services; MU Trade Press, with the trade press and a broad range of specialized magazines; MU Vintage, for vintage items and accessories, and MU Designers, featuring textile designers and their continuous commitment to innovation and style.

The trade show offered also numerous other content projects, developed with the collaboration of partners and sponsors. These include Filo, the area dedicated to trends upstream of the textile supply chain; Linen Dream Lab by Celc, the space dedicated to linen, the European green fiber of the future; Woolmark, the area concentrating on the most innovative and avant-garde wool fabrics; SMI - Sistema Moda Italia, the largest organization in the Textile and Fashion Industry with specific reference to the Western market; Eyes on Me, the project that highlights young talents graduated from fashion schools, and Banca Sella, offering innovative financial, banking and insurance solutions targeted to the sector.

The agenda of the 30th edition of Milano Unica also offered an innovative and stimulating program of workshops, targeted to the participating companies, the trade press and visitors, with contents and in-depth analyses designed to explore and explain some of the topics of greatest interest for the fashion textiles and apparel industry.

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MU Back to School


The Back to School project, dedicated to young talents from fashion schools, featured a conversation with Remo Ruffini, President and CEO of Moncler.



"Embedding Reinvention" was the title of the conversation moderated by Emanuele Farneti, Editor in Chief of Vogue Italia and L'Uomo Vogue. The event recorded 895 attendants and represented an important opportunity for students to meet leading figures from the fashion world.


Watch the full video of the event.


MU Cocktail Party


Milano Unica celebrated the 30th Edition with an exclusive event, held on February 4, 2020. A convivial moment to retrace, together with the participating companies and visitors, the milestones of the trade show from the first edition to date.

During the evening, Biella was presented as the new member of the UNESCO Creative Cities international network. The event continued with the refined Italian cuisine of the starred restaurant Da Vittorio and was followed by a DJ set by DJ Maurino and EleNoir DJ.




Milano Unica thanks all the participants in the 30th Edition.

Milano Unica extends special thanks to its partners and sponsors for their confirmed sponsorship and precious contribution:

Italian Ministry of Foreign Affairs and International Cooperation

Italian Trade Agency

Municipality of Milan

Sistema Moda Italia

Banca Sella

The technical sponsors Caffè Toraldo and Lauretana


The next appointment with the 31st Edition of Milano Unica is scheduled for July  7, 8 and 9 , 2020 at Rho Fieramilano.