Visit Milano Unica

Goodbye to the next edition

Next appointment in July 2020

The 30th Edition of Milano Unica, the Italian Trade Show of Textiles and Accessories, ended on February 6, with satisfaction for exhibitors and visitors.


During the three days of the event, exhibitors totalled 477, slightly up compared to the past edition and the number of visitors was essentially confirmed, much lower than the decrease that has affected most of the trade shows in the second half of 2019 and overcoming the concerns arising from the coronavirus epidemic and the concurrent textile trade show taking place in Munich.


Compared to the February 2019 edition, Milano Unica registered a growing number of companies from the following countries: USA (+15%), Turkey (+14.5%), Poland (+12%), the Netherlands (11.5%), Switzerland (+10%), Romania (+10%), Portugal (+10%), China (+7.5%), UK (+1%). Spain and France were stable, while a reduction in attendance was recorded from Germany (-16%), Japan (-36%) and Italy (-2%).


The 30th edition of Milano Unica was officially opened during the Opening Ceremony by Ercole Botto Poala, President of Milano Unica, followed by the contributions from Maestro Michelangelo Pistoletto, Marino Vago, President of Sistema Moda Italia, Carlo Maria Ferro, President of the Italian Trade Agency, and Ivan Scalfarotto, Undersecretary of State at the Italian Ministry of Foreign Affairs and International Cooperation.


In recalling the approached end of his mandate, the President Ercole Botto Poala announced his successor, Alessandro Barberis Canonico, CEO of Vitale Barberis Canonico and President of Ideabiella, and thanked all those institutions, exhibitiors and people who have helped him since 2016 to win two important challenges. The first is the anticipation of the edition to the month of July to present the A/W collections of fabrics and accessories for the following year; the second regards the challenge of sustainability, which in this edition has merged with creativity in the Tendenze Area.


I leave to Alessandro Barberis Canonico a healthy trade show, that starting from next year will have to compete also against the impact of the already resolved anticipation of the dates by the other trade shows. We knew already about the decision made by Première Vision to anticipate the dates of the event to February and July. On our side, we confirm the July dates until 2023 as already announced: July 7,8,9, 2020; July 6,7,8, 2021; July 12,13,14, 2022 and July 11,12,13, 2023. The anticipated dates resolved by PV is evidence of our farsighted choice, made three years ago, that promptly responded to market indications. We are aware of the difficulties of the overlapping in the first week of February 2021, the period in which Milano Unica has always presented its collections, but we will do our best to face the problem effectively. I hope that Italian exhibitors recognize the strategic meaning of the challenge by leveraging on the relevance of teaming up, a value that Milano Unica has been promoting for its 15 years of life," concluded the President of Milano Unica.


The appointment with the 31st Edition of Milano Unica and the Autumn/Winter 2021-22 is scheduled on July 7, 8 and 9, 2020 at Rho Fieramilano.