Milano Unica "Tendenze" Themes

Every season, Milano Unica proposes a special Theme to inspire exhibitors’ creativity

The journey at Milano Unica unfolds from here: the presentation of the Tendenze and the relevant themes, always carefully studied starting from the most significant evolutions of the contemporary cultural panorama.   


The new "Tendenze" Fall/Winter 2020-21: "Ecorotica"  


The videostory of the previous "Tendenze" presentation: Music Menu,  S/S 2020 


Every season, the "Tendenze" event invite you to evocative journeys in which history, art, culture and multisensory stimuli intertwine. From the primary elements of the earth with the “Save the Planet” theme to the cross-pollination between art and the traditions of countries whose cultures are apparently distant with “Nations to Nations”, up to the exquisite recipes of the “Music Menu”, suggesting original combinations of food and musical genres.

These are just a few examples of the theme journeys offered by Milano Unica. 


The Trend Book is the complete guide to the season’s suggestions, and participants take it with them at the end of the event: a valuable source and a working tool for all industry professionals.