THE AREAS OF THE 38TH EDITION OF MILANO UNICA
The special areas of the Trade Show (updates to follow)
Milano Unica is ready to welcome the creative proposals of its exhibitors from January 30 to February 1, 2024, at Rho Fieramilano.
Milano Unica will be held in the traditional Halls 8, 12, 16, and 20 with two reception desks, one on the East Gate and the other one on the South Gate of Rho Fieramilano.
Milano Unica offers its visitors the possibility to see the excellence in textiles and fashion accessories for the next Spring/Summer 2025 season presented by the most renowned industry companies.
Below is a description of the areas that enrich the extensive landscape of Milano Unica.
HALL 8
MU TENDENZE SOSTENIBILITÀ AREA
All the creative concepts for the upcoming Spring/Summer 2025 season presented by the participating companies and combining the seasonal proposals with sustainability values. This area displays only samples with sustainability features.
MODA IN ACCESSORIES
This area presents collections of fashion accessories from Italian and European companies with a broad array of accessories such as ribbons, labels and appliques, trimmings and pipings, buckles, buttons, and zippers.
INNOVATION AREA
Organized by TexClubTec, the Technical Textiles section of SMI, the Innovation Area focuses on the most contemporary visions of innovation trends that are transforming fashion and the supply chain.
STARTUP TEXTILE CONNECTION
An area dedicated to the most interesting research projects: from the search for new raw materials to the digitalization of production processes, from insights into the circular economy and sustainability to quality control.
MU VINTAGE
For several years, Milano Unica has featured a Vintage area where visitors were given an opportunity to purchase "timeless" yet evergreen items. Unique pieces such as vintage dresses, handbags, trimmings, buttons, bijoux, scarves, antique fabrics, and a broad array of accessories. Rediscovering and reusing clothing items from the past contributes to creating a unique style while preserving the cultural heritage of fashion and concretely reducing the impact on the environment.
MU INFO & STYLE
This area has been confirmed as being dedicated to business services. From season to season, it offers the possibility to analyze styles, designs, and trend books in a reserved space for the presentation of innovative creations by fashion designers and trendsetters.
MU TRADE PRESS
The MU Trade Press area is dedicated to circulating the information and values of an entire supply chain, ranging from textiles to fashion, and including the industry’s most prominent magazines and editorial proposals.
HALL 12
MODA IN FABRICS
This area features all the Silky Print options through the highest selection of Made-in-Italy products dedicated to the sophisticated world of women. Lace & Embroidery, for tulle, lace, and embroidery; and Knit, knitted fabrics to offer the highest standards in quality and innovation.
MU DESIGNERS
MU Designers is a consolidated presence at Milano Unica featuring the best design studios presenting their new collection. The artistic proposals will offer textile and fashion accessory operators new creative insights for the upcoming season.
THE JAPAN OBSERVATORY
A rich offering of high-end textiles, the result of unprecedented innovation and a long-rooted artisanal spirit. In addition to the participating companies, the Japan Observatory presents "JOB Plus," an exhibition corner emphasizing and highlighting a selection of innovative samples, and a trend and summary area of the best products presented by the exhibitors.
HALL 16
MODA IN FABRICS
Moda In Fabrics features Techno, showcasing the highest level of production of technical fabrics and specialty synthetic fibers, and Cotton Woolly, the highest quality worsted and carded woolen fabrics.
THE KOREA OBSERVATORY
For years, the Korea Observatory has been a reference point for international visitors seeking new inspirations. It offers a wide range from high-performance technical fabrics for outerwear to outdoor clothing, suits etc. The quality of Korean fabrics is guaranteed by the research and development of the most advanced raw materials and yarns, offering functionality and maximum comfort.
HALL 20
IDEABIELLA
Focused on ongoing innovation, Ideabiella presents the finest creations for high-end menswear and an increasing array of sophisticated womenswear items in full respect with the heritage linked to tradition, and bringing to life the finest fabrics of fine wools and noble blends such as cashmere and silk, cotton and linen.
SHIRT AVENUE
Shirt Avenue groups a parterre of exhibitors focused on the finest fabrics for men's and women's shirting, ranging from classic to casual, but always in the name of quality and style.
MU Sintesi areas will be featured in all the halls, offering visitors the possibility to view the best proposals from the textiles and accessories catalog curated directly by the exhibitors.
Further updates on the areas of the 38th edition of Milano Unica will follow.
