Milano Unica February 2019 storytelling
The images and the videos of the 28th edition
- Milano Unica's message
- Relive the 28th edition with this video story
- The Opening Ceremony
- The "Tendenze" Area
- The Sustainability Project
- The Event Areas and the Special Areas
- The 10th edition of the Japan Observatory
The best growth opportunities for the textiles and apparel industry lie in the ability to create networks, important synergies and partnerships and in pursuing innovation and sustainability as intrinsically critical pillars of the corporate vision.
This is – in a nutshell – the message that Milano Unica shared with all the professionals of the fashion industry during the just ended 28th edition. Through its numerous proposals, novelties, initiatives and theme-based areas, Milano Unica once again confirmed its central role as point of reference in the textiles and apparel sector, an appointment not to be missed for all the professionals at the international level.
Relive the 28th edition with this video story
The Opening Ceremony
The Opening Ceremony, held on February 5, was opened and chaired by Ercole Botto Poala, President of Milano Unica, who invited a series of guests to the podium to discuss the most important and hotly debated issues for the textiles and apparel industry. The following speakers participated in the discussion: Mauro Scalia, Director Sustainable Businesses Euratex, Raffaello Napoleone, General Manager of Pitti Immagine, Masahiko Miyake, President JFW - Japan Fashion Week and Roberto Luongo, General Director of ICE – the Italian Trade Agency promoting business development and international expansion of Italian companies.
One of the most significant moments of the morning session was the in-depth analysis dedicated to sustainability in the textiles industry, with the presentation of the evolution of the Sustainability Project and the important results obtained by the participating companies, along with the official presentation of e-milanounica, the new business-to-business info-commerce platform dedicated to the professionals of the textiles and apparel industry. This project was made possible thanks to the partnership between Milano Unica and Pitti Immagine, which combined their expertise for the common goal of promoting the sector.
The Ceremony ended with the speech by Masahiko Miyake, President of JFW, who celebrated the long collaboration with Milano Unica and the 10th edition of the Japan Observatory within the framework of the trade show.
Opening Ceremony's highlights
The "Tendenze" Area
The "Tendenze" Area presented the textiles and accessories proposals inspired by the “Music Menu” theme and developed by the exhibitors: featured in a striking setting, the creative and sensory stimuli linked to the music and food coalesced into proposals rich in appeal and quality. To learn more about Milano Unica Tendenze: click here
2080 Cous Cous Rap
2070 Funky Tabbouleh
2050 Bon Bon Jazz
The Sustainability Project
With “Sustainable Innovation”, the Area dedicated to companies engaged in sustainable production has grown further in terms of quality of the proposals and in its new and evolved conceptual approach, focusing on the industry’s production processes as the true engine for sustainable innovation. 120 companies participated in the 28th edition of Milano Unica, presenting approximately 700 samples of fabrics and accessories. To read more about the Sustainability Project of Milano Unica, click here.
The Event Areas, the content projects and the Special Areas
Proposals, in-depth analyses, innovations and creative insights have always been at center stage in the numerous Areas that complete the offering of Milano Unica: the Synthesis Areas, with the representative samples of each participating exhibitor; the Filo Trend Area, dedicated to the trends upstream of the production of fabrics; the Infostyle Areas and Trade Press and the Vintage Area. As in every edition, there were also the Special Areas: the Japan and Korean Observatories and Origin Passion and Beliefs. The Content Projects developed in collaboration with partners and sponsors: Linen Dream Lab by Celc, Woolmark, Banca Sella and SMI Sistema Moda Italia, and the sponsor areas with Lauretana and Caffè Toraldo.
The second edition of Eyes On Me, the space dedicated to the young talents recently graduate from fashion schools. In collaboration with Galleria Continua, Milano Unica presented an exhibition featuring the Cameroonian artist Pascale Martine Tayou.
The Special Areas
The Synthesis and Vintage Areas
The content projects and the partners and sponsors' Areas
The 10th edition of the Japan Observatory
At the close of the first day of the trade show, a special event was held, dedicated to celebrating the partnership between Milano Unica, JETRO and JFW, and of the 10th participation of the Japan Observatory in the trade show. The evening was enlivened by musical performances and culinary tastings inspired by the Japanese tradition, with the participation of two exceptional chefs, Ochiai Katsuhiko and Haruo Ichikawa.
Milano Unica thanks all those who participated in the 28th edition. The next appointment is set for July 9, 10 and 11, 2019 at Rho Fieramilano, for the 29th edition, dedicated to the Autumn/Winter 2020-2021 collections.