Tendenze

The storytelling of the Milano Unica Tendenze S/S 2024

The themes and the proposals, the videos and the images from the presentation event

MU SUPERPOWER is the theme for the upcoming Spring/Summer 2024 Tendenze, which attributes beauty and imagination a symbolic regenerative effect and reconstructive power that stems from creativity. Fashion understood as a propitiatory rite capable of expressing a superpower that generates the spark to accomplish new projects, with a unique ability to look to the future.

 

Review the journey through the day's video report

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MU SUPERPOWER explores three creative themes through its proposals of new high-performance and high-tech fibers that enhance the sense of comfort and performance. It is an act of regeneration accomplished through the power of thought, the power of action, and the power of emotions.

 

THE POWER OF THOUGHT

The power of thought comes with the power of vision. This theme puts the mind at the center in making every choice and nothing is left to chance. The aesthetic is clear and precise. Form and substance coincide. Intelligence and common sense are the basis of design, resulting in sophisticated minimalism and a need for crystal purity.

 

THE POWER OF ACTION

The power of action is a key ingredient for the mission, corresponding to the ability to combine tradition and innovation, craftsmanship and technology for the purpose of creating unique products. 

The atmosphere is playful, where vintage mixes with hi-tech in a virtuous game that elevates imagination.

 

THE POWER OF EMOTIONS

The power to involve, stimulate and create enthusiasm that translates into engagement as pure emotional empathy striving for creativity.

Inspiration is based on suggestions that come from nature and the mineral world with a wealth of esoteric references and spiritual symbols.

The aesthetic refers to authentic and playful simplicity perfectly combining respect for Made-in-Italy manufacturing culture with experimentation in textiles and accessories.

 

Follow the MU Superpower journey:

 

See you at the 36th edition of Milano Unica, January 31 and February 1, 2, at Rho Fiera Milano

 

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