The storytelling of the 36th edition of Milano Unica

The 36th edition of Milano Unica closed on February 2 with an encouraging balance: 11,800 visitors, representing 5,304 companies, a 47.5 percent increase over the February 2022 edition and a positive performance also in terms of visitor attendance especially from abroad.

Milano Unica confirms to be the ideal marketplace to offer, see and touch the best products available in the world market of high-end textiles and accessories, ready to become a creation of signature brand menswear and womenswear.

 

SEE THE PHOTO GALLERY OF THE EVENT

 

"It is a great satisfaction to observe that the exhibitors emphasized the qualitative contribution not only of the services offered, but also of the qualified selection of visitors.

The decision to address the topic of traceability during the opening ceremony helped us to highlight that today, the product can no longer be supported only by creativity, but requires a guarantee of excellence through increased responsibility, understood as transparency, authenticity, reliability and immutability, as well as the expression of the values of social and environmental ethics and Made in Italy production.

These aspects are key to providing new competitive advantages for the industry," commented Alessandro Barberis Canonico, President of Milano Unica.

Watch the video of the opening ceremony

 

The MU Tendenze & Sustainability area is the result of Milano Unica's unfailing commitment to Sustainable Creativity presenting a message of positivity through MUSuperpower, the Tendenze theme for the upcoming Spring/Summer 2024. This is a value shared by entrepreneurs who have become increasingly sensitive to offering products that respect the environment and its inhabitants.

 

"Let me confirm that this edition of Milano Unica has repaid the commitment and dedication that we unfailingly address to our entrepreneurs and visitors. 

None of this would have been possible without the invaluable contribution of the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency ICE, which have supported us since the first edition. 

Special mention goes to the incoming initiative targeting international visitors and the highly qualified foreign press delegations that contributed to spreading the message of Milano Unica's values globally," concluded Massimo Mosiello, General Manager.

 

Watch the video story of the 36th edition

 

Milano Unica continues its commitment to support training and education initiatives for the new generations that represent our future and ensure continuity. On the last day of the event, students from international fashion and costume schools attended “Back to School”, a dedicated event featuring Antonio Marras, who talked about his human and professional development.

 

Watch the video of the Back to School event

 

The 36th edition of Milano Unica continues on e-MilanoUnicaConnect, the B2B platform, dedicated to industry professionals, online with SS24 proposals from the exhibitor companies.

 

Sign in to e-MilanoUnica Connect

 

Heartfelt thanks to all the key players who made this edition of Milano Unica truly special.

 

See you at the 37th edition of Milano Unica scheduled on July 11-13, 2023