The storytelling of the 34th Edition
The videos and images to relive Milano Unica
The 34th edition of Milano Unica was held on February 1 and 2, 2022 at Rho Fiera Milano, marking a fundamental step forward in terms of trust and participation after the already reassuring results of last July's edition.
The unity and the team play of the 342 exhibitors, of which 290 Italian, have been certainly rewarded by the presence of buyers visiting the halls of Rho Fiera Milano to discover the Spring/Summer 2023 textiles and accessories collections.
3,600 companies visited Milano Unica, up 16% compared to the previous edition. The increased number of foreign visiting companies (35%) represented a further positive sign. The most representative countries were Great Britain, followed by the Netherlands, Poland, USA and France.
The possibility of traveling under safe conditions and meeting physically again gave a strong boost. "The changed mood in the market, the recovery in consumer spending, the reduced pressure of the pandemic and improved sales have definitively given an injection of confidence both to the increasing number of exhibitors and buyers looking for new stimuli for their collections," noted the President of Milano Unica, Alessandro Barberis Canonico.
Watch the video story
As usual, the 34th edition of Milano Unica opened with the Opening Ceremony addressing training and its fundamental and strategic role in fostering growth in the industry.
Along with the President of Milano Unica, Alessandro Barberis Canonico and the moderator and Il Sole 24 Ore fashion editor, Giulia Crivelli, several representatives of the industry and institutions took part in the ceremony: Carlo Maria Ferro, President of the Italian Trade Agency ICE; Cirillo Marcolin, President of Confindustria Moda; Sergio Tamborini, President of Sistema Moda Italia; Giovanni Brugnoli, Vice-President of Confindustria with responsibility for Human Capital; Paolo Bastianello, President of Confindustria Moda Education Committee; Roberto Peverelli, President of TAM Network; Francesco Ferraris, President of Sistema Moda Italia Youth Group, and a contribution from the Italian Minister of Education, Patrizio Bianchi, connected via streaming.
Please accept marketing cookies to view this content.
Back to School
Back to School is the event dedicated to the young fashion school graduates. Thanks to the histrionic contribution by Brunello Cucinelli, interesting insights into professional prospects and creative stimuli were given during an exciting conversation between the designer and entrepreneur and the President of Milano Unica Alessandro Barberis Canonico. A direct testimony to serve as a guide for the choices to be made by future creative designers.
The Tendenze and Sustainability Area
In the lux settings of the MU Hotel, the theme of the Milano Unica S/S 2023 Tendenze, visitors discovered the proposals of textiles and accessories that stand out for their high creative content and attention to sustainability, both in terms of raw materials and production processes.
The integration between aesthetics and ethics is a choice that Milano Unica has been pursuing for a long time, enhancing its value edition after edition thanks to the ever-increasing number of participating exhibitors.
The Tendenze and Sustainability Area of the 34th edition of Milano Unica showcased 1,094 sustainable samples presented by 159 exhibitors. This result testifies to the attention and determination of the industry towards a strategic and essential objective to build the future of fashion and protect the entire planet.
The new edition of e-MilanoUnica Connect, Milano Unica’s marketplace of textiles and apparel accessories, went online on February 3, 2022, with 114 participating companies showcasing the collections for the Spring/Summer 2023 season.
Developed in collaboration with Pitti Immagine, e-MilanoUnica Connect offers exhibitors an important opportunity to showcase their collections and buyers to discover and get easily in touch with companies. This platform extends the experience of the physical trade show, increasing opportunities for meetings and developing international business contacts without limitation in terms of time or place.
The theme areas and content projects
The 34th edition of Milano Unica showcased the new creative proposals for the S/S 2023 season in the three sections: Ideabiella, Moda In and Shirt Avenue.
Many special areas and content projects accompanied and inspired visitors to the trade show.
The return of the Japan Observatory and the Korea Observatory, with the most innovative and stimulating proposals presented by the companies of the Far East. Filo presented the most current trends in the field of excellent yarns, while the MU Designer area, with the participation of 5 creative studios, provided a panorama of the most current decorative proposals for apparel fabrics.
Technology and innovation were concentrated in the Innovation Area, organized by TexClubTec. Woolmark and Linen Dream Lab by Celc, which presented the most interesting innovations dedicated to merino wool and linen. Sistema Moda Italia participated with its initiatives in support of the companies operating in the textile industry and ITS TAM Biella presented four orientations of excellence for the training of qualified textile operators.
The MU Info & Style and MU Trade Press areas, dedicated to business services and the trade press, confirmed their presence in addition to the participation of the historic partners and sponsors Banca Sella and Acqua Lauretana.
Milano Unica thanks all those who participated in the 34th edition, confirming the unique nature of the event.
Milano Unica warmly thanks also the Italian Ministry of Foreign Affairs and the Italian Trade Agency ICE, Sistema Moda Italia and the City of Milan for their invaluable support.
Looking forward to seeing you at the 35th edition, which will be held on July 12, 13, and 14, 2022.