The storytelling of the 33rd edition

The 33rd edition of Milano Unica, held on July 6- 7 at Fiera Milano Rho, was characterized by the long-awaited return of the physical trade show. This was a sign of renewed confidence and determination on the part of the industry operators, confirmed by the number of visitors and the satisfaction expressed by exhibitors and buyers.

 

An eloquent message of recovery was sent by the presence of 270 exhibitors, 46 of which international, up 27% compared to the September 2020 edition. The presence of buyers, the press and visitors reconfirms Milano Unica as a point of reference for all industry professionals: 3,100 companies visited the trade show, 570 of which from abroad, mainly from Europe and the United States.  

 

View the video story

Opening Ceremony

 

The Opening Ceremony of the 33rd edition took place on July 6 at the Auditorium of Fiera Milano. Alessandro Barberis Canonico, President of Milano Unica, opened the exhibition by underscoring the importance and the value of the physical trade show for products, namely textiles and accessories that need to be touched and perceived with and through the senses in order to be fully appreciated. He also reminded everyone of the essential role of meeting, establishing direct relations and promoting discussion as essential factors for the recovery and growth of the sector, as well as a fundamental source of inspiration for new projects.  

 

Numerous representatives of institutions and companies were on the stage along with the President of Milano Unica: Giancarlo Giorgetti, the Italian Minister for Economic Development; Renzo Rosso, Confindustria’s delegate for Excellence, Beauty and Style of Italian Brands; Marino Vago, President of Sistema Moda Italia; and Carlo Capasa, President of the National Chamber for Italian Fashion, preceded by the speech given by Claudia D'Arpizio, senior partner at Bain & Company. This opportunity for discussion offered professionals an analytical perspective on the unequivocally positive data, corroborating a real recovery and development of the sector.   

 

View the complete video of the Opening Ceremony

Tendenze and Sustainability

 

Tendenze and Sustainability represent the creative and conceptual heart of the trade show, the space where companies showcase their creations inspired by the Tendenze and manufactured according to the principles of sustainability. In this area of visual and tactile suggestions, Milano Unica has once again integrated a selection of 1,500 proposals, from 156 exhibitors, that combine a strong aesthetic content with a production approach based on attention to the environment and ethics.  

 

In the Tendenze and Sustainability area, visitors discovered the creative proposals developed by the participating exhibitors inspired by the theme Magnifiche Passioni and learned more about the sustainable aspects of fabrics and accessories thanks to the information labels applied to the individual samples.

 

Personal Passions

 

Social Passions

 

Planetary Passions

 

e-MilanoUnica Connect

 

The 33rd edition was also the occasion to confirm the presence, in a dedicated area, of the new edition of e-MilanoUnica Connect, the textile and fashion apparel accessories marketplace. e-MilanoUnica Connect went online on July 8 with the Autumn/Winter 2022-23 collections presented by the 147 participating companies. 

 

e-MilanoUnica Connect can be accessed remotely and at any time and it gives exhibitors and buyers an opportunity to continue developing the international business relationships and activities initiated at the trade show. e-MilanoUnica Connect is a valuable working tool, allowing companies to update their digital catalogue with new products in real time, ensuring a creative proposal that covers the seasonal cycle. e-MilanoUnica Connect also represents a dynamic support even for those who could not be present at the Trade Show.  

Starting from this edition and with a view to giving the industry a broader perspective, the marketplace was also made accessible to the media and selected guests of Milano Unica.

 

Let’s meet online on e-milanounica.it

 

The areas of the Trade Show and the content projects 

 

Visitors to the 33rd edition of Milano Unica discovered the A/W 2022-23 collections presented by the exhibitors in the three exhibitions that have always represented the core of the Trade show: Ideabiella, Moda In and Shirt Avenue.

 

The Trade Show offered numerous content projects: the MU Info & Style, Trade Press and Designers areas, the Linen Dream Lab by Celc, dedicated to linen, and the Filo area, with the most interesting trends in top-quality yarns. Origin First gives a preview of the proposals of Origin Passion and Beliefs, combining the excellence of Italian manufacturing in the fashion apparel and accessories sector. Innovation and research were the focus of the Innovation Area of TexClubTec, dedicated to technical materials and their application in the fashion industry, organized by the Technical and Functional Textiles section of Sistema Moda Italia. The Accademia Costume & Moda presented the Master Fabrics Innovation Design, a training course that puts students in direct collaboration with companies for the development of Industry Projects. Banca Sella, a historic partner of Milano Unica, offered financial, banking and insurance solutions and presented its new Digital Innovation Training Program. As usual, Acqua Lauretana was also present with its refreshment and relaxation areas.  

 

The areas of the Trade Show and the content projects

 

Milano Unica would like to thank all those who participated in the 33rd edition.      

Special thanks to the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency ICE for the promotion and internationalization of Italian companies abroad, for the valuable support provided in favor of the physical and digital trade show.

 

Arrivederci until the next edition of Milano Unica. 

 

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