The new trends for F/W 2018-19

MILANO UNICA: F/W 2018-19 TRENDS

Milan, March 20, 2017 – As a preview of the 25th Italian Textiles and Accessories Exhibition (scheduled on July 11-12-13, 2017) the Trends that will influence textile manufacturing and FW 2018/19 fashion will be presented on March 23rd. “I am pleased to extend this remarkable invitation to the textile/clothing community as this is a very important appointment for the entire supply chain: the presentation of the Trends  next March 23rd at the “Museo della Scienza e della Tecnica of Milan”,” said Ercole Botto Poala, President of Milano Unica.

“For the next FW 2018/19 season, thanks to everybody’s contribution and dedication, Milano Unica has decided to make reference to cinema production, choosing freely different works that share absolute value. The process proved more complex than a simple re-proposal, because different possible hypotheses of direction were taken into account, to create new visual and aesthetic emotions with amazing combinations of works and authors from different countries,” explained Stefano Fadda, Creative Director.

“We shared a research and development path that led us to the definition of products and style. The result can only be achieved through teaming up, including designers, bloggers, journalists, entrepreneurs and stores. We have grouped all these professional profiles under one single roof in a meeting that will become a regular appointment for all those involved, in order to exchange ideas and opinions and find new sources for our future work. I have frequently explained that our Road Show is a way to “reason” around the concept of teaming. We always try to interpret our contemporary society and understand consumer wishes, but it is the entrepreneur’s task to identify ideas to develop his products from field research. Milano Unica makes the difference, because it is the first trade show in the sector that gives importance to a preview phase, while stressing that the objective is to provide the tools needed to work well and to convey to the world the true image of what the Exhibition has become, from the inception of production through sales. I also invite everybody with great affection to spend a few hours with us. As an entrepreneur to entrepreneurs: your time will be well invested!” added Antonella Martinetto, President of Moda In and key author of this evolution in style and content.

The importance of the Textiles-Accessories Trend in fashion is also confirmed by Guglielmo Miani, President of MonteNapoleone District, the prestigious association grouping all the most important global luxury brands, who accepted the role of Ambassador for the initiative: “MonteNapoleone District, with its brands and global recognition, decided to provide its support to Milano Unica for the promotion pursued in the sector. Because researching trends regarding textiles and accessories represents the very first step of a path that culminates in the sale of the finished item. Italy is the only country preserving a key asset: an entire, intact supply chain, founded on tradition with centuries-old know how and with a future orientation embedding technology and research. The store windows of the MonteNapoleone District represent the most important ambassadors of a process like no other. This is the reason why our partnership with Milano Unica promotes and enhances this value creation chain”.

Milano Unica looks forward to greeting you in the prestigious “Le Cavallerizze” location at Museo della Scienza e della Tecnica, Via Olona 6, on Thursday March 23rd – 10:00 a.m.-1:00 p.m..
 

FOR ADDITIONAL INFORMATION
Milano Unica Press Office        
Susi Castellino - Tel. +39 02 6610 1105 - +39 334 6014386
Sergio Vicario (Metafora) - Tel. +39 02 45485095/6 - +39 348 9895170