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The first day of Milano Unica

All the news from the 29th edition

The first day of the 29th edition closes on a positive note, with a slight increase against the July 2018 edition and exhibitors express their satisfaction with the quality of the buyers present and the interest shown.


Sector professionals showed keen interest in the initiatives presented during the Opening Ceremony: the new developments of the Digital Transformation and Sustainable Innovation themes and the official presentation of the new version of e-MilanoUnica, the digital marketplace for high end textiles and accessories, which will be online July 12 featuring the A/W 2020-21 collections.  


The MU Sustainable Innovation project addresses a challenging and very timely subject, exploring the possibility that sustainable fashion can also be esthetically and stylistically pleasing. In fact, the products presented have for the first time been divided into two categories: “FancyGreen” and “EverGreen”, to highlight the relationship between sustainability and fashion trends.


The first day closed with the MU Summer Event, dedicated this year to Tuscany and its great industrial and manufacturing tradition and also celebrating the 40th anniversary of Pratotrade.


Looking forward to seeing you tomorrow for the second day of Milano Unica.