Milano Unica Events

The 16th edition of Milano Unica Shanghai drops the curtains

The quality of contacts offset the lower number of visitors

The event closed with an overall level of exhibitor satisfaction, the lower number of visitors was offset by the quality of the contacts. Exhibitors expressed their satisfaction for the opportunities generated by the event and the orders collected. This despite the 10% decrease in the number of visitors, due to the uncertain economic situation in China, and the urgent need for the Far East to anticipate the presentation of the collection.  


The excellence of the Autumn/Winter 2020-21 textile and accessory proposals presented to the Eastern markets by the 47 participating companies (+12% compared to the last September 2018 edition) attracted buyers from China and other countries, in particular Japan and Australia, the United Arab Emirates and the United States. A heterogeneous presence that offset the reduced attendance of Chinese buyers recorded during the 29th edition of Milano Unica in July.


The images of Milano Unica Shanghai


The style and the quality of the collections presented at the Milano Unica Pavilion, along with the attention paid to sustainability raised the interest of the oriental audience. The results of the trade show confirmed once again the importance of the strategic presence of Milano Unica in China to increase the visibility of Made in Italy products and support exports.


Milano Unica Shanghai is made possible thanks to the precious collaboration of the Italian Trade Agency ICE and the support of the Italian Ministry for Economic DevelopmentSistema Moda Italia, the Municipality of Milan and Banca Sella.


The next edition of Milano Unica Shanghai will be held on March 11, 12 and 13, 2020 with the presentation of the Spring/Summer 2021 collections.


The next appointment with the 30th edition of Milano Unica is on February 4, 5 and 6, 2020 in Milan.