Milano Unica Shanghai, October 9-11, 2021
The ensemble of Italian companies at Intertextile Apparel Fabrics
Milano Unica will have a reserved Hall at the Intertextile Apparel Fabrics trade show, which will be held in Shanghai on October 9-11, 2021. The ensemble of Italian exhibitors will showcase the best textiles and accessories collections for the new Autumn/Winter 2022-23 season.
The ensemble, composed of 36 companies, was organized by the Italian Trade Agency ITA, the governmental agency that supports the business development of our companies abroad, and sends a significant message of continuity by Milano Unica in its commitment to the promotion abroad of Made in Italy excellence.
China is one of the main export markets for Italian textiles, showing signs of growth despite the current health emergency. In fact, Italian exports to China have decreased less than imports, with a still positive YoY variation in net exports.
In particular, the Chinese luxury market is an essential interlocutor for Italian companies, given the manifest interest in high-end Made in Italy products in the luxury apparel and accessories segments.
Chinese customers are characterized by the strong attention they pay to characteristics that are an integral part of the Italian production identity, namely authenticity and seamless creativity.
Therefore, the Milano Unica Hall at the trade show represents a significant opportunity for companies to build and consolidate important international relations. The accredited operators, who have a reserved access to the Hall, will meet the Italian exhibitors here and discover the best creations and proposals that will shape tomorrow’s fashion.