Milano Unica Shanghai F/W 2017-2018 Trends
Where Fashion Begins
The tenth edition (October 11-13, 2016) of Milano Unica Shanghai, the Italian textiles and accessories trade show, registers another success and concludes an important year of exhibitions.
Businesses and visitors - The inflow of highly selected clients at the Pavilion of top-end textiles inside the huge Intertextile exhibition has increased by 20% compared to the October 2015 edition. Where Fashion Begins is the claim used for this edition, which saw the participation of 75 top businesses, presenting their F/W 2017-18 collections.
Trend Area - Since the first edition, in addition to the proposals designed for men, a section was developed dedicated to women “whose segment is currently registering the fastest growing sales trend in the Chinese market,” said Ercole Botto Poala, President of Milano Unica. The Trend Area was also featured, as it has always attracted great interest from the selected customers having access to the pavilion of beauty and culture, where style, creativity, quality and research are not separate, but constitute a true synergistic ensemble: the strongest, most authentic and most sincere reflection of Made-in-Italy production.
