HALL 2 CONTENT

The 41st edition of Milano Unica, scheduled on July 8-10, 2025, at Fiera Milano (Rho), will showcase the Fall/Winter 2026-27 collections. The event brings together the main players of the high-end textile and fashion accessory industry and presents areas and halls designed and structured to accompany visitors through a fluid, functional, and content-rich experience.

 

The 41^st edition of Milano Unica will take place in Halls 1-3 and 2-4, showcasing exhibitors' products and a wide range of special content, theme-based projects, and service areas. Every section represents a piece of industry excellence, from traditional manufacturing to emerging design, and from technological innovation to sustainability.

 

Below is a summary of the content in Hall 2.

 

IDEABIELLA
Ideabiella presents the best creations for high-end menswear and sophisticated proposals for womenswear. Ideabiella is hinged on a continuous search for quality, respecting heritage through tradition and developing fine fabrics from wool and noble fibers blended with silk, cotton, and linen.

 

SHIRT AVENUE
A select number of exhibitors present the finest fabrics for men's and women's shirting, ranging from classic to informal, always with quality in mind.

 

JAPAN OBSERVATORY
Cutting-edge innovation meets long-standing craftsmanship in Japan's high-end productions. The Japan Observatory, organized by JFW and JETRO, showcases 45 select Japanese companies-including 7 new exhibitors-and features 'JOB Next by JETRO' alongside the Trends & Index Corner, which will include a VR tour highlighting Japanese denim manufacturing.

 

The list of exhibitors is available here

 

ALLIANCE FOR EUROPEAN FLAX-LINEN & HEMP
The Alliance for European Flax-Linen & Hemp is the only European agro-industrial organization recognized worldwide, grouping all the main European players of the Linen and Hemp value chain. With over 10,000 member companies from 16 European countries, the Alliance promotes the industry’s competitiveness by increasing the international visibility of its fibers and enhancing their technical and environmental properties through the Masters of FLAX FIBRE™ and Masters of LINEN™ certifications.

 

COTTON EGYPT ASSOCIATION
The Cotton Egypt Association manages, promotes and protects Egyptian cotton and the registered trademark Egyptian Cotton™, supported by the Egyptian Ministry of Trade and Industry and the Alexandria Cotton Exporters Association. In partnership with Bureau Veritas, Better Cotton and Cotton Connect, the Association ensures product traceability and authenticity and promotes regenerative practices throughout the value chain.

 

SUPIMA 

Supima® represents U.S.-grown Pima cotton, synonymous with superior quality, softness, and durability. Founded in 1954, the organization promotes this exclusive and sustainable cotton variety, grown on approximately 300 farms, and partners with leading fashion and interior design brands to increase the visibility of Supima cotton globally.

 

THE WOOLMARK COMPANY
Woolmark presents the new edition of The Wool Lab FW 26/27, the guide to the most innovative and high-performance Merino wool fabrics and yarns, together with The Wool Lab Denim. They are both available in digital format. At the 41^st edition of Milano Unica, the Woolmark Company presents a selection of wool and wool-blend novelties produced by partners of excellence.

 

UKFT (UK Fashion and Textile Association)
The UK Fashion and Textile Association represents the creativity, heritage, and innovation of the British textile producers, known for the excellence of their luxury fabrics for suiting and jackets in wool, cashmere, and specialty fibers. The UK is also at the forefront for the development of lightweight and cutting-edge solutions and the implementation of ethical and sustainable supply chains.

 

ITS TAM
The students from the Biella ITS Tam Apparel course, led by designer Ettore Veronese, present "A World in Pleats," a collection inspired by Santiago Calatrava and Zaha Hadid. The white pleated dresses, already presented at the Made in Italy Day, will be on display at the ITS Tam booth.

 

MU SINTESI

Every hall features an MU Sintesi area along the exhibition route, which presents a tactile catalog of the products showcased by the participating companies.

The MU Sintesi area in Hall 2 features Shirt Avenue.

 

MU RESTAURANT
Milano Unica restaurant by the “Da Vittorio” gourmet and starred service offers a light lunch to exhibitors and customers.  

 

Download the map of the 4 halls at this link.