Closure of the 11th edition of Milano Unica Shanghai

The 11th edition of Milano Unica Shanghai closed with great satisfaction

Shanghai/Milan, March 17, 2017 – The 11th edition of Milano Unica Shanghai closed with great satisfaction on the side of all participating exhibitors, both for the quality of the contacts, selected upstream during the invitation phase and, also, for the inreased number of visitors (+15%) compared to the record edition of March 2016. 

“We met a significant number of customers, who did not come to Milan at the beginning of February due to the concurrence of the Chinese New Year festivities,” said Ercole Botto Poala. “The quality of our visitors, which grew even further in number, confirmed the strong interest and appreciation that Made-in-Italy productions of textiles and accessories receive in China. This is the result of an important team work, combining public and private institutions. Thanks to the commitment of the Italian Ministry for Economic Development, with the Minister Carlo Calenda in the forefront, ICE Agency, Sistema Moda Italia, Milano Unica and its exhibitors, we can proudly confirm that we have won a pioneering challenge, which was not at all to be taken for granted at the beginning. A few of our exhibitors also purported that this has been the very best edition out of the eleven organized in China sofar. The Chinese market is for various reasons more difficult than other international markets; however, the figures and the recovery signs are evidence of the fact that an important part of our future is here. We regret that not all businesses have fully understood this, despite evidence,” continued Ercole Botto Poala.

The Chinese market (China+Hong Kong) has, in fact, become the undisputed first export market for Italian textiles with an overall turnover of euro 368 million in 2016. Excluding Hong Kong, China is the fourth international market for Made-in-Italy textile exports. In the period considered, wool fabrics, both combed and worsted, grew further, along with linen fabrics, while knitwear, cotton and silk showed a downtrend.

“Milano Unica is an example of how an alliance between the Public Administration and the private sector can be winning, when both parties work in team to the service of businesses, which are at the core of the Italian economy. The extremely positive results obtained in the Chinese market (Hong Kong included), which proved to be the first ranking market for Italian textiles exports, are undisputed evidence,” underscored Claudio Pasqualucci, Director of the ICE Agency Office in Shanghai.

“It is my duty and pleasure, in the name of Milano Unica to thank Dr. Pasqualucci, who will soon leave the Shanghai office, for his proactive and smart contribution that he has given in these four years. I am sure that also in his new role he will continue to support us,” added Massimo Mosiello, General Director of Milano Unica.

“The results of this edition confirm that believing in Milano Unica does not mean to taking a leap into the unknown, but, instead, making a solid investment in supporting the businesses that contribute to it. I am pleased to extend this remarkable invitation to the textile/clothing community as this is a very important appointment for the entire supply chain: the presentation of the Trends  next March 23rd at the “Museo della Scienza e della Tecnica of Milan”,” concluded Ercole Botto Poala, President of Milano Unica.


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