Sustainability

Call it a revolution

A decade of progress towards sustainable fashion
General Principles - MU Sustainable Innovation

In just under 10 years, the fashion industry has made a radical change towards sustainability. Starting in 2009, which the FAO declared world plant fiber year, and passing through the initial commitment to Greenpeace’s Detox plan in 2011 and the gradual involvement in this process of an increasing number of brands and international organizations, to finally arrive at the Manifesto for Sustainable Fashion, presented on the occasion of the World Economic Forum in Davos this past December: sustainable fashion is now a reality in continual evolution, thanks to a revolution that has permanently changed the DNA of one of the world’s most important industries.