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Milano Unica: the international trade show for high-end fabrics and accessories

Milano Unica is the leading international trade show for high-end fabrics and accessories dedicated to women’s and men’s apparel. Milano Unica takes place twice a year at Fiera Milano (Rho) and serves as a strategic meeting point for the best Italian and European textile and accessory producers and international fashion buyers.

Designed, organized, and directly led by industry entrepreneurs, Milano Unica offers a highly specialized, selective, and excellence-oriented platform, in line with the quality of the products presented.


The Origins of Milano Unica

Milano Unica was founded in 2005 through the merger of five historic events that have contributed to the global success of Italian and European textiles:

  • Ideabiella
  • Moda In
  • Shirt Avenue
  • Ideacomo
  • Pratotrade

Why Milano Unica is an international benchmark?

Milano Unica is globally recognized as a hub of excellence for the following:

  • Made in Italy and European fabrics and accessories
  • research and innovation in materials
  • production quality and manufacturing capabilities
  • sustainability and compliance with industry regulations
  • rigorous selection of exhibitors

The event is distinguished by a distinctive Italian style in its hospitality, organization, and attention to detail, designed to meet the specific needs of buyers and fashion professionals.

Milano Unica participants

The exhibitors

Exhibitors are selected based on quality and production capacity in Europe. Italy forms the most representative core of the exhibition, alongside companies from across Europe. The exhibition layout guides visitors through the three halls that represent the heart of Milano Unica:

  • Ideabiella
  • Moda In
  • Shirt Avenue

Rounding out the Milano Unica offering are two Observatories dedicated to highly qualified companies from Japan and Korea, in line with Milano Unica standards, as well as numerous special areas.


Buyers and fashion professionals

Milano Unica brings together international buyers, brands, designers, design studios, and industry professionals seeking excellence, innovation, and reliable production.

The event is a highly professional, invitation-only environment that fosters quality relationships and business opportunities.


Governance and organization

Milano Unica is led by a Presidential Committee comprising Past Presidents, Presidents, and Vice Presidents of the partner events.

  • Simone Canclini (President)
  • Alessandro Barberis Canonico
  • Ercole Botto Paola
  • Alberto Jelmini
  • Maria Vittoria Bettoni
  • Stefano Albini
  • Paolo Zegna
  • Pier Luigi Loro Piana

Permanent members:

  • Ettore Piacenza
  • Maurizio Sarti
  • Andrea Crespi

General Manager: Massimo Mosiello

Partners and institutions

The event’s success is also made possible by its partners and sponsors: the business community and institutions, working together in a valuable and effective partnership, with the shared goal of promoting Italian-made textiles and accessories

  • Ministry of Economic Development
  • ICE – The Italian Trade Agency for the Promotion Abroad and Internationalization of Italian Companies
  • Municipality of Milan
  • Confindustria Moda – Textile and Fashion Federation

In collaboration with:

  • Centrocot
  • Lauretana
  • Ympact

Location

Milano Unica has two main offices: the exhibition center where the trade show takes place and the administrative offices.

The Exhibition Center

The trade show is traditionally held at Fiera Milano (Rho), strada Statale del Sempione 28, 20017 Rho (Milan).

The administrative offices

The operating offices of Milano Unica are located in via Alberto Riva Villasanta 3, 20145 Milan.

Contacts:

Dates

Milano Unica is held twice a year, typically in February and July.

The 43rd edition of Milano Unica is scheduled for July 7–8–9, 2026.




What is Milano Unica? Milano Unica is the leading international trade show for high-end fabrics and accessories, dedicated to women’s and men’s apparel, with a focus on Made in Italy and Made in Europe. It is a B2B event for buyers and fashion industry professionals seeking excellence, innovation, and quality manufacturing. Where does Milano Unica take place? Milano Unica takes place at Fiera Milano (Rho), one of Europe’s leading exhibition centers. The venue hosts the event and serves as the logistical hub for visitors, buyers, and exhibitors. When is Milano Unica held? Milano Unica takes place twice a year, typically in February and July, in line with the main calendars of the textile and fashion industry. The official dates are published and updated on the website as each edition approaches.

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