VITALE BARBERIS CANONICO
Italian textiles since 1663
Vitale Barberis Canonico, committed to creating the finest fabrics for men's clothing, is one of the oldest wool mills in the world, driven by the passion of a family since 1663.
For over 350 years, we have been carrying out all the phases of wool processing in the plants of Pratrivero and Pray, in the heart of the Biella district, where the best water for textile production flows. The manufacturing of a product of excellence recognized worldwide needs more than 200 steps of cutting-edge machinery, a rigorous quality control process and the expertise of the people.
Our collections include over 5,000 variants, and each year we interpret creativity by combining Heritage, Innovation and Sustainability.
We publish our Sustainability Report every year to track our sustainability journey with increasingly ambitious goals.
Which is the flagship product of your Autumn/Winter 22-23 collection?
For the A/W 22-23 season, Vitale Barberis Canonico has launched the new
OFFLIMITS line. The name of the
collection evokes the overcoming of
boundaries to access territories that have
been inaccessible and "forbidden" so far.
Wool is unique, innovative, renewable and biodegradable by definition, and is further enriched and transformed to become more fluid and meet new contemporary needsWhat characteristics make this product innovative?Wool is renewed, permeated with new functionalities, blended with research fibers and recycled polymers in a process of hybridization that gives new life to a natural raw material that Vitale Barberis Canonico has been processing with expertise and great passion for over 350 years. Wool is unique, innovative, renewable and biodegradable by definition, and is further enriched and transformed to become more fluid and meet new contemporary needs.
Is it a sustainable product?
The main features of the OFFLIMITS line are functionality at the service of new occasions of use and contemporary aesthetics, keeping also in mind sustainability.
Do you have a dedicated communication project for this product?
For the OFFLIMITS line, Vitale Barberis Canonico has created a logo and a coordinated image, including B2B and B2C tools, and a woven label attached to the fabric. We have also developed digital content that we have published on Vitale Barberis Canonico's online channels and on the e-MilanoUnica Connect platform.
What buyer is it addressed to?
The OFFLIMITS line is primarily targeted to brands and manufacturers of menswear and unisex clothing with a style that ranges from Modern, Easy and Fashion Tailoring, to Hybrid, Casual and Outerwear. The line is also designed for Luxury, Ethnic and British style clothing.
