On Tour: the event that explores the regions of Italy
The Piedmont is the focus of the 27th edition
With On Tour, Milano Unica celebrates “Made in Italy”, with a journey of discovery that includes beauty, art, taste and tradition, dedicated to a different region each time.
On Tour is an event designed to promote the excellence of our country and of the companies that have made its traditions great.
After Puglia and Campania, which starred in the July 2016 and 2017 editions, respectively, it’s the Piedmont’s turn to take center stage. At the center of On Tour you will, therefore, find the creativity and style of Piedmont textile businesses, in a journey that involves history, identity, tradition and the flavors of this region.
In addition, 2018 marks the anniversary of the 80th edition of Ideabiella, one of the founders of Milano Unica and a fundamental part of our country’s industrial culture. Yet another reason to celebrate the Piedmont, a region which, thanks to its excellences and entrepreneurial spirit, has long been renowned for its high quality expertise and is one of the leading players of Italian fashion and style.
On Tour will be held on 10 July at 6:30 p.m., Hall 14, Rho Fiera Milano.
[Attendance is limited to entrance badge holders]
