MILANO UNICA TENDENZE S/S 2024
Discover the new trends for the upcoming season at the presentation event and on the dedicated website
Milano Unica presents MU Superpower with the new Tendenze themes for the Spring/Summer 2024 season
The MU Tendenze event opens today at Spazio Calabiana, Via Arcivescovo Calabiana 6, with a presentation by the design committee introduced by Antonella Martinetto, Milano Unica Board Member, and insights by sociologist Francesco Morace, who will analyze the themes from a social and cultural perspective.
MU Superpower reflects the desire for a return to conscious positivity, giving creativity a superpower capable of symbolically generating feelings of regeneration and comfort.
At the same time, MU Superpower is a tribute to the creative power of Made-in-Italy manufacturing to keep Italy’s image of excellence high worldwide.
Starting from creativity applied to the creation of new, higher performance, and inclusive fibers, MU Superpower proposes three themes, evoking the power of creativity as a propitiatory action to produce the energy and determination aimed at making new projects possible:
- the power of thought
- the power of action
- the power of emotions
Discover the Tendenze on the dedicated website tendenze.milanounica.it
Download the press release and sociologist Francesco Morace's contribution
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