Milano Unica A/W 2021-22 Tendenze: a new digital project
The presentation event turns into a dedicated website rich with suggestions and in-depth analyses
Creativity, venture spirit and down-to-earth approach reflect the spirit of Milano Unica in its role as a point of reference for the high-end textiles and accessories sector. This is even more true for the presentation of Tendenze, one of Milano Unica’s most awaited and followed appointments, precisely because of its ability to stimulate and trace new creative paths for tomorrow's fashion.
If the current crisis imposes restrictions on the possibility of event organization and meeting opportunities, we rely on our proactive spirit to react by developing alternative solutions to make up for that which cannot be accomplished in the usual traditional ways.
This is why today the Tendenze project does not stop, but is transformed.
The presentation of the Autumn/Winter 2021-22 Tendenze becomes digital: a dedicated website showcasing the aesthetic and creative suggestions developed by the Milano Unica Style Committee, headed by Artistic Director Stefano Fadda. The theme for the next season revolves around Monsters & Perfumes.
From the home page, which illustrates the inspiration theme of the Tendenze project, users will navigate through the sections dedicated to the three interpretations of the Monsters & Perfumes theme. Each section includes text, high-resolution photo galleries and evocative videos explaining the multisensory and multicultural inspirations for the textile proposals and accessories for the Autumn/Winter 2021-22 season.
A new dimension of Tendenze, an experience that, although in a different form, aims to share with sector professionals the involvement and inspiration that have always characterized Milano Unica events.