Milano Unica and Wetex for a more sustainable trade show

From waste to resource

Textile waste produced by the fashion industry is one of the major factors causing environmental pollution. Milano Unica has long recognized sustainability as one of its core values and, in line with its commitment, it strives to prevent waste production by adopting innovative solutions targeting the re-use and responsible use of resources.


This is why when the 39th edition of Milano Unica drops the curtains, all the textile samples on display in the MU Tendenze Sostenibilità Area, and those used for the e-MilanoUnica Connect editorial project, will be given to Wetex, a network of Prato-based companies specialized in textile waste recycling. They will produce materials that will be used for the set-up of the subsequent edition of the trade show.


Wetex and textile recycling

Wetex makes use of an innovative patented process to recycle any pre-and post-consumer textile waste, also undifferentiated, which would otherwise be destined for landfill or waste-to-energy plants. The process allows the development of products to be used in the construction industry, thermo-acoustic insulation products, furniture, and packaging. The process is also highly energy-efficient, does not use water, and releases no harmful emissions into the atmosphere.


Walking on past collections

Wetex will process the samples presented by exhibitors for the 39th edition of Milano Unica to produce the carpet for the MU Tendenze Sostenibilità Area of the 40th edition of the trade show. Exhibitors and visitors will therefore literally walk on the collections from the previous season. This is a circular action that will make a concrete contribution to the sustainability of the event.