The first day of Milano Unica

We have come to the end of the first day of the trade show: attendance was good and exhibitors were satisfied with the quality and interest shown by the buyers present.

MU Sustainable Innovation's challenge: sustainable fashion can also have an aesthetic and style value

Sector professionals showed keen interest in the initiatives presented during the Opening Ceremony: the new developments of the Digital Transformation and Sustainable Innovation themes and the official presentation of the new version of e-MilanoUnica, the digital marketplace for high end textiles and accessories, which will be online July 12 featuring the A/W 2020-21 collections. 

The MU Sustainable Innovation project addresses a challenging and very timely subject, exploring the possibility that sustainable fashion can also be esthetically and stylistically pleasing. In fact, the products presented have for the first time been divided into two categories: “FancyGreen” and “EverGreen”, to highlight the relationship between sustainability and fashion trends.

The first day closed with the MU Summer Event, dedicated this year to Tuscany and its great industrial and manufacturing tradition and also celebrating the 40^th anniversary of Pratotrade. 

Looking forward to seeing you tomorrow for the second day of Milano Unica.