Milano Unica Shanghai S/S 2017

The Italian top end textile manufacturers will meet on March 15-17 at the ninth edition of Milano Unica Shanghai, where 78 Made-in-Italy businesses have been presented along with their S/S 2017 collections.

The exhibition - Keywords of the exhibition are: experimentation, taste for beauty and attention to sustainability for high-performance and high-tech fabrics without neglecting embroidery detailing and prints that recall a unique artisanal tradition. Milano Unica Shanghai is an increasingly successful event: at the National Exhibition and Convention Center, from October 11 to October 13, the fashion community met the 54 exhibitors at the MU pavilion, coming into contact with the excellence of the Italian textile production that also included the finished products showcased at the Italian Fashion Pavillion, present at Chic, thanks to the support provided by the Italian Ministry for Economic Development, the partnership withICE Agency and the collaboration of Sistema Moda Italia.

The Trend Area - Lastly, the Trend Area section at the Shanghai exhibition was very successful. Even if it is a reduced version compared to the Milan Trend Area, it enabled customers to enter the textile atmosphere of the summer edition and collect key materials for establishing collaborations with the participating businesses.