24th edition of Milano Unica: the Trend Area

Milan, February 1, 2017 - The businesses that participated in the 24th edition of Milano Unica have effectively interpreted the themes presented during the S/S2018 Roadshow with surprisingly innovative and interesting proposals.

The three macro themes– “Nefertiti in Ibiza“,“Malevich in Sorrento” and “Mollino in Teheran”- provided insights for a personal and detailed study, stimulating businesses to present original and relevant products in terms of workmanship, design, graphics and colors.

As for the first theme - “Nefertiti in Ibiza” - the sophisticated details featuring embroideries and appliqués drew everybody's attention. Gold reminiscent of the Pharaohs’ treasures played an indisputably starring role, proposed both clean and antiqued, and the waves of the desert dunes were translated into soft pleats.  Twists of vibrant colors are instead used to render the atmosphere of Ibiza.

The “Malevich in Sorrento” theme provided a strong source of inspiration for cotton fabric and wool fabric producers, which played with color blocks and graphics perfect for shirting: micro and macro designs, graphics that revolutionize classic fabrics, reproducing typical Sorrento-themed prints mixed with the geometric forms dear to the Russian artist.

In the “Mollino in Teheran” theme, the jacquard designs stand out for their exotic and hyperrealistic vision.

Lace andlaser cut appliqués reflect the swirls of the mosques and Arabic calligraphy. The typical colors of wood of Mollino’s objects and architecture blend with the Oriental tones to create a new, perspective light thanks to the iridescent colors and shapes. The development of mesh fabric is very interesting, presented in different sizes and weights. Cotton fabrics and silk fabrics focused on the quality of the materials, both in the case of pure fibers and blends. Technical fabrics present innovative double and super lightweight products.

Embroidery develops new concepts, taking the Roadshow trend proposals as a point of departure and highlighting the contrasts of colors and shapes. Jacquard takes a clear and modern direction, similarly to lace, playing down both accessories and textiles, alternating between couture and streetwear. Buttons feature a mix of materials focusing selection on versatility. Ribbons and trims showcase new compositions and combinations and applications present a kaleidoscope of options. Tags, labels and packaging are so carefully designed that they become integrated graphics on the fabrics themselves. The selection of hardware for the zippers and jewel applications is rich and innovative. Elaborate pleats create 3D effects. Research and experimentation improve from year to year and are increasingly resembling the proposals suggested by  Milano Unica trends.

 

FOR ADDITIONAL INFORMATION
Milano Unica Press Office             
Susi Castellino - Tel. +39 02 6610 1105 - +39 334 6014386
Sergio Vicario (Metafora) - Tel. +39 02 45485095/6 - +39 348 9895170