MU community
Sharing, a sense of belonging and hospitality. Acceptance and empathy.
And again individuality and group spirit, involvement and confrontation, diversity and inclusion.
MU COMMUNITY refers to these in its concept for the coming Fall-Winter 2024-25 season.
People, with their unique characteristics and feelings, with their distinctness and inquisitiveness, are the basis of the new search, to identify themes that represent not only a mind-set of shared values, but also a space, a physical or digital place in which to meet and engage according to shared principles.
Milano Unica puts faith in the idea of Community, whether real or virtual, to reinforce the humanistic concept of the centrality of mankind. Everything that is researched, created, processed and produced, in the most sustainable and ethical way possible, must benefit the physical and spiritual well-being of the individual and support an improvement in the quality of life of each person and an entire Community.
In this context, the focus is on the use of timeless materials to create unique garments in which the quality of the raw materials and the prestige of Italian workmanship guarantee a longer life cycle for the final product and a reduction in waste.
There are many communities that have inspired us and we have created three of them, very different from each other, in terms of aesthetic and material references, which are connected by a sense of belonging and the same desire to share experiences:
FAMILY COMMUNITY
CULTURE COMMUNITY
NIGHT COMMUNITY
Family Community
The family as the primary hub of the Community, as a reassuring place to live and rest. This theme is all about expressing yourself with a positive, easy-going, free approach, but always with elegance, warmth and cosiness.
Materials are soft and impactful: wools envelop the body creating a tactile and sensory experience; patterns draw on classics such as herringbone, houndstooth, Prince of Wales in an expanded version or in 3D.
The finest menswear fabrics take the lead, with classic fabrics like wide-ribbed corduroy, knitted wool, flannel and cotton but in soft, vintage versions. Their appearance suggests absolute simplicity and a natural, family-like quality; the lived-in look of the materials adds a very charming patina. Comfort, high performance fabrics and simple accessories made from natural materials are the cornerstones of this theme.
Materials
Aesthetically informal, where wool producers can offer fabrics that feel soft and have brushed surfaces; the shirting revisits classics for their comfort and prints or jacquards borrow from the world of vintage.
Selvedges are turned into ornamental accents; sport inspires new types of jersey, from structured honeycomb to sophisticated technical versions. Noble fibres include wool, cotton, linen and silk, as natural as possible. Geometric and tartan motifs are repeated across a variety of shades in the colour palette.
Braiding, ribbing and other knitwear techniques inspire new three-dimensional constructions, in the same way that jersey imitates jacquard creating gobelin fabric with a vintage look.
Accessories include wide trimmings featuring stripes made of a mix of wool and chenille yarns, large braids and tassels.
Band trimmings and belts are made of brushed, herringbone and mini tartan wool or are bonded. Fringes are made of wool and bouclé yarns, furry piping and teddy fleece. Natural-look buttons are made of wood, horn and covered with fabric or fur.
An aesthetic of naiveté inspires the women’s collection through embracing, soft materials, fringing and hairy yarns.
Colours
Warm colours characterise these homey surroundings, where selected autumnal shades complement different hues of brown with some pastel nuances.
