In FREESTYLE!, movement is seen as a form of self-expression.
Rather than being perceived as a competitive sport, it is seen as an embodiment of aristocratic freedom. The body is protected by fine, elegant materials that allow freedom of movement without compromising elegance. Snow provides a scenic backdrop instead of posing a challenge, creating a setting where comfort and excellence coexist.
A noble, layered, calibrated and reliable form of protective clothing is created by combining fur, double cashmere and high-quality denim. Proportions that envelop the body radiate authority while allowing natural movement without appearing overly casual, following the body’s natural contours. This wardrobe is designed to facilitate a seamless transition between activity and rest, the outdoors and indoors, and situations of exposure and refuge.
Although it stems from a need for protection, it has evolved into an expression of savoir-faire.
The surfaces are given greater dimensionality by the meticulous workmanship involved in the process: they are brushed, compressed, and slightly uneven, as if marked by experience. Material is never neutral; it retains a sense of memory, presence and exclusivity.
The pop colours of the 1980s are still evident, but they have been carefully toned down and made more subtle. Volume becomes architecture, comfort becomes design.
It is PUNK! because it turns functionality into elegance. It rejects the rigidity of performance and the prevailing technical aesthetic in exchange for the freedom that comes with comfort.
