MU SUPERPOWER
THE POWER OF
CREATIVITY
Milano Unica seeks to convey a message of positivity for the upcoming S/S 2024 season by formulating a concept able to give creativity the super power to imbue everyday life with a new energy.
This inspiration led to the idea of “MU SUPERPOWER”, the theme that perfectly attributes extraordinary beneficial properties to beauty, inventiveness and imagination, with its various applications.
The ‘’MU SUPERPOWER’’ imagery sees every fabric as having a super power, a force that produces a regenerating charge because it protects, provides shelter from heat, responds to the ergonomics of the body, hides imperfections and enhances lines. It evokes beauty, which in itself is already a super power.
Accessories and fabrics are not only pleasant to the touch; they are also designed to be high performing, protective, comfortable, efficient, sexy, resilient, for all occasions and capable of shielding the body. Moreover, even fortifying it.
Just as in the most amazing fairy tales the magic cloak provides the gift of invisibility, just as in comic strips, the winged costume turns it wearer into a super hero, so the new fabrics and accessories of Milano Unica combine the tradition of the highest Italian craftsmanship with sophisticated technological developments that can convey well-being and positive energy.
Therefore, Milano Unica, in this eulogy to the super powers of creativity applied to developing new fabrics, unusual textures and experimental accessories, proposes three themes:
The Power of Thought, The Power of Action, The Power of Emotion.
- 01 -
THE POWER OF THOUGHT
- 01 -
THE POWER OF THOUGHT
Conceptualisation in this theme is not instinctive creativity, but arises from the power of thought shaping each choice.
An overriding need for clarity imbues an aesthetic vision that is extremely clean with practically no frills.
- 02 -
THE POWER OF ACTION
- 02 -
THE POWER OF ACTION
Empirical experimentation, manipulating fabrics and accessories, the thrill of making and creating epitomises the power of action that pervades this theme.
Here, notably, the reshaping of classical codes and their free interpretation is crucial to the transformative capacities of new generations.
- 03 -
THE POWER OF EMOTION
- 03 -
THE POWER OF EMOTION
Turning inward to better know oneself or bringing out the power of emotions that can create balance and positivity is the core of this theme.
Reconnecting to the spiritual and ritual worlds, reaching beyond individual religions, is a common transversal need that stems from an awareness of the kind of democratic hedonism that transcends bodily boundaries.
