MU SUPERPOWER
THE POWER OF
CREATIVITY
Milano Unica seeks to convey a message of positivity for the upcoming S/S 2024 season by formulating a concept able to give creativity the super power to imbue everyday life with a new energy.
This inspiration led to the idea of “MU SUPERPOWER”, the theme that perfectly attributes extraordinary beneficial properties to beauty, inventiveness and imagination, with its various applications.
The ‘’MU SUPERPOWER’’ imagery sees every fabric as having a super power, a force that produces a regenerating charge because it protects, provides shelter from heat, responds to the ergonomics of the body, hides imperfections and enhances lines. It evokes beauty, which in itself is already a super power.
Accessories and fabrics are not only pleasant to the touch; they are also designed to be high performing, protective, comfortable, efficient, sexy, resilient, for all occasions and capable of shielding the body. Moreover, even fortifying it.
Just as in the most amazing fairy tales the magic cloak provides the gift of invisibility, just as in comic strips, the winged costume turns it wearer into a super hero, so the new fabrics and accessories of Milano Unica combine the tradition of the highest Italian craftsmanship with sophisticated technological developments that can convey well-being and positive energy.
Therefore, Milano Unica, in this eulogy to the super powers of creativity applied to developing new fabrics, unusual textures and experimental accessories, proposes three themes:
The Power of Thought, The Power of Action, The Power of Emotion.