F/W 2018-19 mood trends

Milan, March 20, 2017 - An analogy between the art of cinematographic assembly for movie production and the accurate experimental alchemy of raw materials for fashion.

Fashion and cinema have always had a deeply rooted relationship, feeding and inspiring one another. This is why for the next FW 2018/19 season, Milano Unica has decided to make reference to cinema production, choosing freely different works that share absolute value. This did not only mean getting lost with the imaginery that the world’s most prominent directors used to make the history of cinema and re-propose them for their aesthetic value and inspirational level.

“The process proved more complex than a simple re-proposal, because different imaginative hypotheses of direction were taken into account, to create new visual and aesthetic emotions with amazing combinations of works and authors from different countries,” explained Stefano Fadda, Creative Director.

In fact, for this edition we did not establish any relationships between different disciplines, but we imagined unexpected collaborations within the same area, choosing four movie directors, internationally renowned, and asking them arbitrarily  to shoot movies or TV series belonging to other authors, from a different generation, without neglecting the subtle tickling of intuition, the waiting room for visual thinking, of illogical logic and the paradox of contrasts.

As a result, four key themes emerged: “Edonism and trumpism”, “The glamorous Agender ”, “The performing Britishness” and “The extreme spiritual traveler”.

Milano Unica has chosen the directors, the movies and TV series, taking inspiration – in some cases – from the similarity of social behaviors, like for instance, in the family saga of “Dynasty”, close – to some extent – to the US imaginery of the current trumpism and not far from the typical situations described by Paolo Sorrentino in “The Great Beauty”.

In other cases, the inspiration comes from contemporary sensitivity, like, for example, the transversal and global “Agender” sentiment, re-interpreted in a playful way through Pedro Almodovar’s style. Some other times, instead, the choice focused on an exquisitely aesthetic level, putting together one of the world’s greatest directors like Stanley Kubrik, a classic in literature and British cinema production as “Sherlock Holmes” in the contemporary version of the historical character of the British detective. Last but not least, a narrative crash between Quentin Tarantino’s language and that by Bernardo Bertolucci in the “Little Buddha”. Here, the West interprets the East, the genius of the Western pulp re-writes the spiritual story of an extreme traveler to the quest of the Maestro.

A speculative hazard, a naive intellectual game which resulted in a big bang of ideas and creative sprouts. In this mix, the combination of the worlds of the different film makers, the synergies of the colors of the images, the unusual interpretations of the various film overcome all contrasts and barriers, giving rise to a lively and stimulating rewriting of the “masterpieces” no longer projected on a screen but on wool, silk, velvet, trims, zippers and macramè.

An analogy between the art of cinematographic assembly for movie production and the accurate experimental alchemy of raw materials for fashion.

 

FOR ADDITIONAL INFORMATION

Milano Unica Press Office             
Susi Castellino - Tel. +39 02 6610 1105 - +39 334 6014386
Sergio Vicario (Metafora) - Tel. +39 02 45485095/6 - +39 348 9895170