XXV MILANO UNICA

XXV MILANO UNICA

 

The new textile-accessory gallery for high end women’s and men’s apparel 

 

Milano Unica took shape in 2005 from the aggregation of separate trade shows which had been  promoting Italian and European textiles and accessories all over the world for 30 years: from prestigious fabrics for menswear to exclusive collections for womenswear; from avant-garde fabrics and accessories to classical shirting collections. Over time, Milano Unica grew stronger and expanded globally.

Today, Milano Unica is a trade show that has successfully revised participation criteria and reoriented exhibitor selection. But that’s not all!

The future, in line with many surveys, will bring about revisions of the strategies applied to creativity, marketing and distribution dynamics in the fashion industry, as a result of the changes imparted by the luxury world.

With a view to meeting emerging needs, Milano Unica has anticipated the show’s dates in favor of high end fashion, facilitating also the orientation of capsule collections, capable of meeting the needs of different markets and targets.

Prima MU was the first “jewel” to open new horizons leading to the implementation of the new strategy, by moving the traditional September appointment up to July (July 11-12-13), with the plenary edition.

Today, Milano Unica offers a new dimension of service, creativity and excellence of the offering put on display, to accompany clients through the recognition of the values of quality and authenticity that make Made-in-Italy and Made-in-Europe productions stand out in the global scenario.

The most important and significant Italian and European producers of textiles and accessories participate in Milano Unica alongside the producers of the Japan and Korea Observatories, consistently selected based on product quality.

Milano Unica represents a new display hub for the textiles and accessories industry, introducing a new system of relationships between fabric manufacturers and clients and involving the entire fashion system, thanks also to the rigorous and complex analysis offered by the Trend Area.  The analysis of the trends aims high and engages the public empathetically, accompanying it through creative, never banal explorations.

 The Italian Textile-Accessory Trade Show is thus more than ever a true example of innovation in the trade show sector, also from a technological perspective with its new App and with the imminent MU365, an exclusive and reserved online search engine, that allows the reproduction of the opportunities of an exhibition round the clock, 365 days a year.
Milano unica is the place where diversity is an asset and where union does not disrupt identity.

 

THE BOARD OF PRESIDENTS

Including the Presidents and Vice-presidents of the three partner exhibitions.

President: Ercole Botto Poala

Vice-president: Alberto Jelmini

Ideabiella: Alessandro Barberis Canonico, Ercole Botto Poala

Moda In: Antonella Martinetto, Alberto Jelmini

Shirt Avenue: Silvio Albini, Simone Canclini

Past Presidents: Paolo Zegna, Pier Luigi Loro Piana, Silvio Albini

 

General Manager: Massimo Mosiello

 


 

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Hotel Marriott

Special price for Milano Unica 
July 11-12-13, 2017
15% discount on the best price on sale
To reserve:
Tel: +39-02-48522816-23
E-mail: mhrs.milit.booking@marriotthotels.com and specify: MILANOUNICA2017LUGL

 

NH Hotels
Special price for Milano Unica 
July 11-12-13, 2017
15% discount on the best price on sale
To reserve:
contact www.nh-hotels and insert the code: MILANOUNICA2017LUGL

 

Where we are

FEBRUARY 1-2-3, 2017
NEW LOCATION FIERA MILANO RHO
Strada Statale Sempione, 28, 20017 Rho MI

Get directions
IDEABIELLA SECRETARIAT

Via Torino, 56, 13900, Biella – Italia
Tel. +39-015-8483242
Fax +39-015-8409622

E-mail: info@ideabiella.it
Web: www.ideabiella.it
 
 
 

MODA IN SECRETARIAT

Viale Sarca 223, 20126, Milano – Italia
Tel. +39-02-66103820
Fax +39-02-66103844

E-mail: federica.bertoni@modain.it
(Espositori Italiani)
E-mail: elisabetta.zamaroni@modain.it
(Espositori Stranieri)
Web: www.modain.it

SHIRT AVENUE SECRETARIAT

Viale Sarca 223, 20126, Milano – Italia
Tel. +39-02-66103838
Fax +39-02-66103863

E-mail: shirtavenue@ascontex.com
Web: www.shirt-avenue.com
 
 
 

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